Scholarly / Peer-Reviewed Resources
Where you search depends on your topic. Here are some general databases that will get you started:
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Academic Search Complete This link opens in a new window
A full text database containing nearly 5,700 journals, this scholarly collection offers information in nearly every area of academic study. Provided by SUNYConnect.
Market Analysis
"In general, the market analysis section should include information about the industry, your target market, your competition, and how you intend to make a place for your own product and service" (Gregory, 2022, para. 2). Drake's business databases have this information pre-packaged for most industries, but you might need to get creative when searching.
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Business Insights This link opens in a new windowClick on Browse (lightbulb icon) and then Industries to navigate to a specific industry.
You can also find what you need by searching google with the keyword for your industry plus "market analysis." So, if you were looking up market analysis of the toilet industry, you might search:
This would give you a list of results about the toilet market! Remember, like when you had to find statistics that the company/author putting out the analysis is important to note and scrutinize!
Marketing
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Communication & Mass Media Complete This link opens in a new window
Robust communication studies database providing journal articles on communication, journalism and media. Features biographical profiles on the 3000 most searched authors.
How to Cite in APA Style
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APA Style & Grammar Guidelines This comprehensive resource from the APA covers all aspects of the 7th edition.
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Excelsior OWL (Online Writing Lab) This online writing lab contains many helpful videos and examples of references.
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OWL (Online Writing Lab) @ Purdue The OWL at Purdue is a comprehensive resource for APA, MLA, and Chicago.
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APA 7th Edition Frequently Used Page Guide This guide is designed to help students navigate The Publication Manual of the American Psychological Association 7th Edition print format.
Is it CLEAR?
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Is it C.L.E.A.R.? A Guide to Source EvaluationThis guide has specific pages for each part of the acronym above. This will help you evaluate the source and make a decision if it should be included in your references list.
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