Is the language clear and concise?

• Are the main points easy to understand?
• Is the information free from jargon or technical terms that are not explained?
• Is the language used neutral, or does it show signs of bias (e.g., emotionally charged words)?

Is the tone appropriate for the audience?

• Does the language match the level of formality required for the topic?
• Is the tone respectful and unbiased?
• Does the tone suggest any bias or attempt to manipulate the audience’s emotions?

Are there any grammatical or spelling errors?

• Do errors distract from the content or undermine its professionalism?
• Is the information well-edited and polished?
• Do errors or inconsistencies suggest a lack of credibility or bias?