Research Guides: Journalism and Social Media: Public Relations

Research resources

Institute for Public Relations
A Nonprofit foundation dedicated to fostering greater use of research and research-based knowledge in public relations and corporate communication practice.
The Arthur W. Page Center for Integrity in Public Communication (Research Database)
The Page Center has funded more than 350 scholars from colleges, universities and organizations around the world. The support has led to hundreds of articles, publications, presentations, research awards and more. This research directory is a comprehensive database of those outcomes. Each outcome represents an important piece of the Page Center’s mission, which is to advance ethics and integrity in all forms of public communication.
Museum of Public Relations
The Museum of Public Relations has great online materials (under "Resources" tab) including a PR Timeline and Oral History videos with important figures in public relations.

Public Relations Society of America
The PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia. Peru, and Puerto Rico.
International Public Relations Association
IPRA aims to advance trusted communication and the ethical practice of public relations through networking, a code of conduct and intellectual leadership of the profession.
Hispanic Public Relations Association
The HPRA is a national membership organization representing forward-thinking PR practitioners with interest and/or expertise in the Hispanic market.
Institute for Public Relations
In addition to their research on public relations, IPR is also a membership organization for public relations professionals.

Case Studies in Crisis Communication by Amiso M. George (Editor); Cornelius B. Pratt (Editor)
Publication Date: 2012

Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book.
Public Relations for the Public Good by Shelley Spector; Louis Capozzi
Publication Date: 2016

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation's modern history were triggered by campaigns to influence attitudes, opinions, and behaviors.
Writing for Public Relations by Janet Mizrahi
Publication Date: 2015

Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication.

Below are a few highlights of available journals. Browse our full list of journals.

Public Relations Journal
Public Relations Journal is a peer-reviewed, open-access quarterly academic journal presented by the Institute for Public Relations and the Public Relations Society of America, dedicated to offering the latest public relations and communication-based research to connect academia and the practice.
Journal of Public Relations Research
Journal of Public Relations Research is a peer-reviewed journal publishing research on the theory, practice, philosophy and ethics of public relations.
Public Relations Inquiry
Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organizational realm.