General marketing and advertising information
You can use our library's databases, collections of articles, to find articles on advertising and marketing.
These journals and magazines are good sources for marketing and advertising information.
Indicators of Market Size. Annual report from the Economist Intelligence Unit (EIU), giving market indicators for 60 countries. Available within the Business Source Complete.
Search for indicators of market size, leaving the drop-down menu in its default position.
Consumer polls and surveys
Polls and survey data can be sources of information on consumer trends, behavior, and mindsets.