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Business & Economics

Resources for students and faculty in the School of Business and Management

Marketing, Advertising & Consumers

General marketing and advertising information

You can use our library's databases, collections of articles, to find articles on advertising and marketing.


These journals and magazines are good sources for marketing and advertising information.

American consumer trends and data

You can use these resources to research consumer trends and data. Can't find what you're looking for? Get Help.

International Demographics

Indicators of Market Size. Annual report from the Economist Intelligence Unit (EIU), giving market indicators for 60 countries. Available within the Business Source Complete.

Search for indicators of market size, leaving the drop-down menu in its default position. 

Consumer polls and surveys

Polls and survey data can be sources of information on consumer trends, behavior, and mindsets.

Last Updated: Feb 19, 2021 1:44 PM