General marketing and advertising information
You can use our library's databases, collections of articles, to find articles on advertising and marketing.
- Business Source Complete This link opens in a new windowArticles on business, management, economics, finance, accounting, international business, and more. Provided by SUNYConnect.
- PsycINFO This link opens in a new windowThe most comprehensive database for psychology and related disciplines. Includes content from PyscARTICLES and PsycCRITIQUES. Contains nearly 2.3 million citations and summaries of scholarly journal articles, book chapters, books, and dissertations. Journal coverage includes international material selected from more than 2,200 periodicals in more than 25 languages. 1887- current.
These journals and magazines are good sources for marketing and advertising information.
- Ad CouncilWebsite with information and media clips for Public Service Announcements (PSAs).
- Interactive Advertising Bureau (IAB)Trade association for interactive advertising, with industry statistics and research available from its website. Frequent collaborators with major market research firms like EMarketer.
- Millennial Media Mobile Ad InsightsResearch firm focusing on mobile advertising. Website contains free access to some data, including "State of the Industry" and "S.M.A.R.T. (US Scorecard for Mobile Advertising Reach and Target)" reports.
American consumer trends and data
You can use these resources to research consumer trends and data. Can't find what you're looking for? Get Help.
- American Customer Satisfaction IndexThe American Customer Satisfaction Index (ACSI) measures customer satisfaction for ten economic sectors (e.g. retail, travel), 41 industries, hundreds of companies, and government agencies.
- American FactFinderThe data in American FactFinder come from several government-sponsored censuses and surveys, and is a service of the United States Census Bureau. It provides breakdowns of data by industry, and is an important source for population, housing, economic and geographic information.
- National Retail Federation: Consumer TrendsNRF conducts surveys of U.S. consumers to forecast consumer trends. Research U.S. consumer trends (e.g. holiday spending forecasts, back-to-school spending forecasts, etc.).
- Retail Library (National Retail Federation)A tool for gathering data about the retail industry
- SpringwiseSubscribe to a free newsletter about consumer trends.
- Customer Expenditure SurveyCreated and maintained by the Bureau of Labor Statistics, this is the closest watch the government has on what, exactly, Americans are spending their money on each year.
- Federal Reserve's Statistical PageCovers: Principal Economic Indicators, Bank Assets, Business Finance, Exchange Rates, Household Finance, Industrial Activity, Money Reserves...
International Demographics
- World Development IndicatorsThe World Bank's principal data source on the global economy. More than 550 time series, 1960-present, on more than 200 countries and 18 country groups, covering demographic, social, economic, financial, natural resources, and environmental indicators.
Indicators of Market Size. Annual report from the Economist Intelligence Unit (EIU), giving market indicators for 60 countries. Available within the Business Source Complete.
Search for indicators of market size, leaving the drop-down menu in its default position.
- Business Source Complete This link opens in a new windowArticles on business, management, economics, finance, accounting, international business, and more. Provided by SUNYConnect.
Consumer polls and surveys
Polls and survey data can be sources of information on consumer trends, behavior, and mindsets.
- GallupSurvey data on consumers around the world.
- The Harris PollData on U.S. consumers
- Pew Research CenterSurvey and poll data on U.S. consumers and their mind-sets.
Last Updated: Apr 24, 2024 3:26 PM
URL: https://library.brockport.edu/business
URL: https://library.brockport.edu/business